How Our ROI Calculator Works
Built on public data and published research, with clear limits.
Methodology
We combine your public platform data with published research and simple capacity checks. Examples below use typical U.S. restaurants.
Fetch your public ratings
We use your Google Business Profile and optional Tripadvisor URLs to read your current rating and review count.
Set realistic targets
Choose rating targets and monthly new reviews. We weight platforms by importance.
Apply demand uplift curves
We estimate visits associated with higher ratings using research. This is correlational, not causal.
Check capacity and costs
We cap demand by your capacity and subtract staff/software costs to estimate net impact.
What the research says
Academic research finds higher online ratings are associated with increased revenue, especially for independent restaurants in the U.S. Results vary by market.
Ratings correlate with visits
Higher star ratings are associated with more visits and revenue.
Independent restaurants benefit most
Smaller operators can see stronger effects than chains.
New reviews sustain trust
A steady flow of authentic reviews supports discovery and credibility.
No guarantees
Results vary by market, competition, seasonality, and execution.
A practical example
An illustrative U.S. scenario with typical numbers. Edit yours in the calculator.
Current vs. improved reputation
Current average rating — 4.0 stars
Projected monthly lift — +$1,500 (estimate)
Important limitations
Published research observed that higher ratings are associated with more visits and revenue. Use these estimates responsibly.
- • This shows correlation, not causation—results depend on execution.
- • Capacity constraints can limit upside potential.
- • Seasonality and market competition affect demand.
- • Data quality matters; verify URLs and ratings are accurate.
Academic source
Based on published research; read the paper.
Ready to see your estimate?
Use the calculator with your real numbers.
Only your email required • No credit card • No commitment