Reviato monitored 210 restaurants and hotels last quarter. Locations in the top three map results received 62% of tracked diner clicks, and venues above 4.5 stars collected 28% more profile taps. Places that added eight fresh reviews each month saw a 17% increase in direct bookings within 60 days.

Treat your reputation like a revenue line

Potential guests compare options quickly. When they see recent five-star notes about the dining room, bar program, or suites, they trust you with their plans. Use the same discipline you apply to food cost or staffing: set a weekly review target, track progress, and celebrate when the team hits the mark.

Collect more reviews without burning out the staff

  • Ask when the guest is nearby: Our 2024 SMS benchmark shows requests sent within two hours convert 2.1 times better than next-day emails.
  • Make the link effortless: Short links and QR codes keep the process under 45 seconds.
  • Share the load: Rotate who sends invites so no single shift owns every request.

Respond like a neighbor

Responses set expectations for anyone reading later. In our 2024 Small Business Pulse panel, 58% of diners trusted a venue more when they saw a calm reply within 24 hours. Acknowledge the concern, state the fix, and invite the guest to continue the conversation privately.

Turn feedback into next week’s plan

  • Spot recurring themes: Reviato’s theme tagging surfaces dishes, rooms, and services that drive comments the most.
  • Prioritize quick wins: If five guests note long waits for cocktails, add a prep checklist or barback to Friday service.
  • Share the love internally: Print positive remarks for pre-shift to keep morale high.

How Reviato keeps the workflow simple

  • Unified inbox for Google, Facebook, TripAdvisor, Yelp, and OTA feeds updated every 15 minutes
  • Automated SMS, email, and WhatsApp review invites with location-specific links and opt-out tracking
  • Saved reply libraries and assignments so the right manager finalizes the response
  • Trend dashboards showing rating shifts by menu item, room type, or technician

What to ask when evaluating review tools

  • Coverage across every platform your guests use
  • Fast invite delivery with transparent opt-in history
  • Draft responses that the team can personalize in seconds
  • Exportable reports for weekly leadership huddles

Industry snapshots

  • Restaurants: pair QR codes with table tents, then follow with SMS after payment
  • Hotels: ask at checkout, add a reminder in the departure email, and flag VIP stays for personal calls
  • Salons and spas: send a photo recap and link within two hours of the appointment

Quick templates

  • SMS: “Thanks for visiting [Name]. Could you share a quick Google review? [short link]”
  • WhatsApp: “We loved hosting you today. Two lines on Tripadvisor guide future guests: [link]”
  • Email subject: “Could you rate your visit?” Body: “Your note helps us keep the service sharp. Add it here: [link]”