Your Google review link is a web address that opens the “write a review” form for your business on Google. Customers tap it, pick a star rating and write, without searching for your profile first. Google gives every verified business one for free.
This guide covers where to find the link, the formats you’ll come across, how to test it, where to share it, and what to do when it stops working.
Quick answer
On a computer, go to your Business Profile, select Read reviews, then Get more reviews, and select Copy. That’s your link. The same screen has a QR code you can download (Google Business Profile Help).
Ways to get your link
1. From your profile on Google (the official route)
This is the method in Google’s own help page, and the one to try first.
- Sign in with the Google account that manages your Business Profile.
- Go to your Business Profile. Searching for your business name on Google while signed in usually brings up the profile’s management panel.
- Select Read reviews, then Get more reviews.
- Select Copy to copy the link. To save the QR code, right-click it and choose Save image as….
Google says review QR codes can currently be generated only in a computer browser, not on a phone. The link itself is the same wherever you copy it from.
If you manage several locations, open the right one before you copy. Each location has its own link.
2. From the Google Maps app
Several guides describe a phone route: open Google Maps, go to your Business Profile and look for Get more reviews. Google doesn’t document this path on its help page, and the button sits in different places in different app versions. If you can’t find it, use a computer.
3. From a place ID (when you don’t manage the profile)
Sometimes you need the link but don’t have access to the profile, for example when an agency or head office manages it. Every place on Google Maps has a Place ID, a unique code for that listing (Google Maps Platform).
- Open Google’s Place ID Finder and search for your business.
- Copy the Place ID it shows.
- Add it to the end of this address:
https://search.google.com/local/writereview?placeid=
This format is widely used, but Google doesn’t publish it on its Business Profile help pages, so it could change. Prefer the link from your profile whenever you can get it.
Which link to use
You’ll come across four kinds of Google links. Only two open the review form.
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| Link | Where it comes from | Opens the review form? |
|---|---|---|
| Short review link | Get more reviews in your Business Profile | Yes |
| Single-review link | Share review next to one review | No: it shows an existing review, so use it to showcase a review, not to ask for one |
Place ID link (writereview?placeid=) |
Built by hand from your Place ID | Yes |
| Maps “Share” link | The Share button on your Maps listing | No: it opens your profile page, and customers still have to find the review button |
Use the short link from your profile. It’s generated by Google, tied to the right location, and short enough to print.
Test it before you share it
Before you print anything or send it to customers:
- Open it in a private browser window. It should land on your review form, with your business name at the top.
- Open it on a phone, both on Wi-Fi and on mobile data.
- Check the business name and address, especially if you have several locations or a similar name to a nearby business.
- If you shortened it with a link shortener, test the short version too.
Customers need a Google account to leave a review. Google notes that they can create one with a non-Gmail email address (Google Business Profile Help). Keep another way to give feedback for people who don’t want an account.
Where to share it
Google suggests adding it to receipts, putting it at the end of a chat and displaying the QR code in your store. You can also send the link by email, WhatsApp or a Facebook post (Google Business Profile Help).
A few rules apply wherever you share it:
- Send it to every customer the same way. Google’s policy says merchants may not “selectively solicit positive reviews from customers” (Google Maps content policy). No asking first and sending the link only to the happy ones.
- No incentives. Google’s policy bans offering payment, discounts or free goods or services in exchange for a review.
- No pressure on the premises. Hand over the link or QR code and let people review later if they want to.
For wording by channel, see Ethical review requests: ask everyone the same way. For when to ask and how to pace requests, see How to get more Google reviews without pressure.
Turn it into a QR code
The QR code on Google’s Get more reviews screen works as it is. If you want a printable version with your own label, our free QR code print size calculator generates the code from your review link and estimates a suitable print size for your scanning distance. Print one copy at the final size and test it before printing the rest. The QR code print size guide explains quiet zones and print resolution.
Label the code: “Scan to review us on Google” tells people what it does. A bare code doesn’t.
Thinking about a tap-to-review card instead? Read NFC Google review cards: what to check before buying first.
When the link doesn’t work
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| What happens | Likely cause | What to do |
|---|---|---|
| The link opens your profile, not the review form | It’s a Maps “Share” link | Copy the link from Get more reviews instead |
| The wrong business opens | You copied the link from another location, or the Place ID is for a similar listing | Check the location in your profile, then copy again |
| “Get more reviews” is missing | The profile isn’t verified, or reviews aren’t available for your category or region | Verify the profile. Google says reviews are available only in certain countries, regions and business categories (Google Business Profile Help) |
| Customers say the form won’t let them post | They aren’t signed in to a Google account | Tell them they need a Google account, or offer another way to give feedback |
| An old printed code stopped working | The code pointed to a shortener or redirect that has expired | Generate a new code straight from your review link |
After the reviews arrive
A link only gets people to the form. What they write is up to them, and some reviews will be critical. Reply to them, and read them for patterns. Our guide How to respond to Google reviews, with examples covers what to write.