If you search for “tripadvisor statistics,” most pages show broad travel numbers or isolated charts. Operators usually need practical metrics they can compare month to month.
This guide focuses on statistics you can actually use for hotel and restaurant operations: review volume, rating distribution, response coverage, and ranking movement.
The statistics that matter most on TripAdvisor
Track these five first:
- Total review count
- New reviews in the last 30 days
- Average rating and rating mix (5-star to 1-star)
- Management response rate
- Category rank movement (month over month)
These metrics are simple to review weekly and useful for checking whether service changes are improving guest sentiment.
Why review count alone is not enough
A listing with a high lifetime review count can still lose momentum if recent review pace drops. In local competition, recency and consistency usually matter more than older volume.
Practical rule:
- Use lifetime count for credibility context.
- Use 30-day and 90-day review pace for current performance.
Suggested TripAdvisor benchmark table
Use one line per property or location:
| Metric | Current | 30-day change | Target next month |
|---|---|---|---|
| Total reviews | |||
| New reviews (30d) | |||
| Average rating | |||
| 1- to 2-star share | |||
| Response rate | |||
| Category rank |
Keep this table short and update it on the same weekday each month.
How to interpret category rank changes
Category rank changes are easier to interpret when you read them with review pace and rating mix:
- Rank improves + review pace rises: likely healthy trend.
- Rank drops + 1- to 2-star share rises: likely service or value issue.
- Rank flat + response rate improves: early operational progress, keep going.
Common mistakes with TripAdvisor statistics
- Treating one month as a trend
- Comparing different property types without normalization
- Ignoring response rate when investigating rank drops
- Reporting average rating without rating distribution
Recommended monthly cadence
- Export your latest TripAdvisor metrics.
- Update the benchmark table.
- Review top repeated complaint themes.
- Pick one fix for the next 30 days.
- Re-check changes next month in the same format.
If you want to pair this with Google Maps data, use the comparison method in the How TripAdvisor Rankings Work guide.
Sources and references
- TripAdvisor Management Center: https://www.tripadvisorsupport.com/
- TripAdvisor Content and ranking overview: https://www.tripadvisor.com/Owners
- Reviato methodology article: Review Revenue Calculator