Google Maps
Rating delta vs country baseline: 0.00
Review-volume delta vs country baseline: -285
Rating delta vs Scotland: -0.01
Review-volume delta vs Scotland: -8
Benchmark
Edinburgh Restaurants review benchmark
Compare Restaurants on Google Maps and Tripadvisor in Edinburgh against Scotland and United Kingdom using rating and review-volume gaps.
Use this table to separate platform effects (Google Maps vs Tripadvisor) from market effects (Edinburgh vs Scotland and United Kingdom).
Focus on one measurable signal first, then track the next 30 to 90 days to see whether the pattern changes.
| Platform | Edinburgh rating | Scotland rating | United Kingdom rating | Edinburgh reviews | Scotland reviews | United Kingdom reviews |
|---|---|---|---|---|---|---|
| Google Maps |
4.46★
0.00
|
4.47★
Sample Size: 90 reviews
vs subdivision: -0.01
|
4.46★
Sample Size: 169 reviews
|
2,019
-285
|
2,027
vs subdivision: -8
|
2,304
|
| Tripadvisor |
4.51★
0.00
|
4.53★
Sample Size: 130 reviews
vs subdivision: -0.02
|
4.51★
Sample Size: 258 reviews
|
1,161
-448
|
1,462
vs subdivision: -302
|
1,609
|
Benchmark signal summary
Start with cross-platform gaps, then verify whether the city is outperforming or underperforming regional and country baselines.
Largest rating gap appears on Google Maps (0.00 stars vs country baseline).
Largest review-volume gap appears on Tripadvisor (448 reviews vs country baseline).
Largest rating gap vs Scotland appears on Tripadvisor (0.02 stars).
Largest review-volume gap vs Scotland appears on Tripadvisor (302 reviews).
Tripadvisor
Rating delta vs country baseline: 0.00
Review-volume delta vs country baseline: -448
Rating delta vs Scotland: -0.02
Review-volume delta vs Scotland: -302
Next steps
Use these insights to decide what deserves a closer local review.
Your next step
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