Tripadvisor
Rating delta vs country baseline: 0.02
Review-volume delta vs country baseline: -161
Benchmark
Edinburgh Restaurants review benchmark
Compare Restaurants on Google Maps and TripAdvisor in Edinburgh against Scotland and United Kingdom using rating and review-volume gaps.
Use this table to separate platform effects (Google Maps vs TripAdvisor) from market effects (Edinburgh vs Scotland and United Kingdom).
Focus on one measurable signal first, then track the next 30 to 90 days to see whether the pattern changes.
| Platform | Edinburgh rating | Scotland rating | United Kingdom rating | Edinburgh reviews | Scotland reviews | United Kingdom reviews |
|---|---|---|---|---|---|---|
| Google Maps |
4.46★
+0.01
|
4.46★
Sample Size: 77 reviews
|
4.45★
Sample Size: 153 reviews
|
1,968
-196
|
1,968
|
2,164
|
| Tripadvisor |
4.53★
+0.02
|
4.53★
Sample Size: 120 reviews
|
4.51★
Sample Size: 232 reviews
|
1,466
-161
|
1,466
|
1,627
|
Benchmark signal summary
Start with cross-platform gaps, then verify whether the city is outperforming or underperforming regional and country baselines.
Largest rating gap appears on Tripadvisor (0.02 stars vs country baseline).
Largest review-volume gap appears on Google Maps (196 reviews vs country baseline).
Google Maps
Rating delta vs country baseline: 0.01
Review-volume delta vs country baseline: -196
Next steps
Use these insights to decide what deserves a closer local review.