Market review analysis

Hotel review trends in Missouri, United States

Room is the most common complaint theme, appearing in 21.0% of analyzed complaint excerpts.

See the review patterns that stand out, compare the platforms, and open the source reports behind the numbers.

Published reviews
154 Thousand
Locations
163
Platforms
2
Updated
July 24, 2026

Platform comparison

How the review sources compare

Ratings and review volume are shown side by side so differences are easy to spot. The combined row is a market summary, not another review source.

Google Maps

Average rating

4.17/ 5

Locations

60

Published reviews

98,938

TripAdvisor

Average rating

3.87/ 5

Locations

103

Published reviews

54,715

Total

All sources

Average rating

3.98/ 5

Locations

163

Published reviews

153,653

Recurring themes

What guests mention when something goes wrong

These percentages show how often each theme appears in analyzed complaint excerpts. Open a topic for the platform split, benchmark, and supporting quotes.

  1. 01 Room Analysis of room and stay mentions. Complaint signal 21.0% 21.0% View evidence
  2. 02 Service Analysis of service mentions. Complaint signal 15.4% 15.4% View evidence
  3. 03 Maintenance Analysis of maintenance and repair mentions. Complaint signal 12.0% 12.0% View evidence
  4. 04 Cleanliness Analysis of cleanliness mentions. Complaint signal 10.8% 10.8% View evidence
  5. 05 Location Analysis of location mentions. Complaint signal 10.0% 10.0% View evidence
  6. 06 Value Analysis of value mentions. Complaint signal 8.2% 8.2% View evidence
  7. 07 Noise Analysis of noise and volume mentions. Complaint signal 5.1% 5.1% View evidence
  8. 08 Breakfast Analysis of breakfast and morning meal mentions. Complaint signal 4.5% 4.5% View evidence
  9. 09 Amenities Analysis of facilities and amenity mentions. Complaint signal 2.8% 2.8% View evidence
  10. 10 Wi-Fi Analysis of internet and Wi-Fi mentions. Complaint signal 1.1% 1.1% View evidence

Geographic coverage

What this market includes

The current Missouri, United States analysis covers one locality. City and regional views are combined here because they would otherwise repeat the same evidence.

  • Kansas City

    3 review sources

Source reports

Read the platform reports to see the source metrics and narrative behind this market summary.

TripAdvisor

Hotels

Kansas City hotels on TripAdvisor

Kansas City Hotels snapshot: 103 analyzed locations, 54,715 published reviews, and a reported average rating of 3.87.

Kansas City · July 18, 2026 Read source report

Google Maps

Hotels

Kansas City hotels on Google Maps

Kansas City Hotels snapshot: 56 analyzed locations, 74,062 published reviews, and a reported average rating of 4.19.

Kansas City · July 18, 2026 Read source report

Aggregate

Hotels

Kansas City hotels on Google Maps and TripAdvisor

Kansas City Hotels snapshot: 159 analyzed locations, 128,777 published reviews, and a reported average rating of 3.98.

Kansas City · July 18, 2026 Read source report

How to read this analysis

Reviato standardizes public review metrics across sources, then calculates topic signals from analyzed complaint and praise excerpts. Platform labels and source reports stay visible so the findings can be checked.

Topic percentages describe the analyzed excerpt sample, not every published review. Treat them as a market signal and confirm the pattern in your own recent feedback before acting.

Read the methodology Editorial policy