Market review analysis

Hotel review trends in United States

Room is the most common complaint theme, appearing in 19.3% of analyzed complaint excerpts.

See the review patterns that stand out, compare the platforms, and open the source reports behind the numbers.

Published reviews
6.98 Million
Locations
2,882
Platforms
2
Updated
July 24, 2026

Platform comparison

How the review sources compare

Ratings and review volume are shown side by side so differences are easy to spot. The combined row is a market summary, not another review source.

Google Maps

Average rating

4.04/ 5

Locations

1,416

Published reviews

3,441,752

TripAdvisor

Average rating

4.12/ 5

Locations

1,466

Published reviews

3,539,927

Total

All sources

Average rating

4.08/ 5

Locations

2,882

Published reviews

6,981,679

Recurring themes

What guests mention when something goes wrong

These percentages show how often each theme appears in analyzed complaint excerpts. Open a topic for the platform split, benchmark, and supporting quotes.

  1. 01 Room Analysis of room and stay mentions. Complaint signal 19.3% 19.3% View evidence
  2. 02 Service Analysis of service mentions. Complaint signal 14.5% 14.5% View evidence
  3. 03 Maintenance Analysis of maintenance and repair mentions. Complaint signal 9.6% 9.6% View evidence
  4. 04 Value Analysis of value mentions. Complaint signal 9.1% 9.1% View evidence
  5. 05 Location Analysis of location mentions. Complaint signal 8.5% 8.5% View evidence
  6. 06 Cleanliness Analysis of cleanliness mentions. Complaint signal 8.4% 8.4% View evidence
  7. 07 Noise Analysis of noise and volume mentions. Complaint signal 6.2% 6.2% View evidence
  8. 08 Breakfast Analysis of breakfast and morning meal mentions. Complaint signal 3.0% 3.0% View evidence
  9. 09 Amenities Analysis of facilities and amenity mentions. Complaint signal 2.8% 2.8% View evidence
  10. 10 Wi-Fi Analysis of internet and Wi-Fi mentions. Complaint signal 1.0% 1.0% View evidence
  11. 11 Wait Time Analysis of wait time and delays. Complaint signal 0.1% 0.1% View evidence

Geographic coverage

What this market includes

The current United States analysis covers 12 localities. Open a city only when you need its local source reports.

Source reports

Read the platform reports to see the source metrics and narrative behind this market summary.

How to read this analysis

Reviato standardizes public review metrics across sources, then calculates topic signals from analyzed complaint and praise excerpts. Platform labels and source reports stay visible so the findings can be checked.

Topic percentages describe the analyzed excerpt sample, not every published review. Treat them as a market signal and confirm the pattern in your own recent feedback before acting.