Track positive vs negative review sentiment
Classify each review as positive or negative, then track sentiment over time. Spot early dips, compare platforms, and see the reviews behind the shift.
Key Highlights
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Per-review classification
- Each review gets a simple label, positive or negative, making it easy to scan a busy week.
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Trend tracking over time
- Track how sentiment moves over weeks and months. Spot dips early, before ratings catch up.
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Platform comparison
- See sentiment patterns per platform to identify where negativity is concentrated.
What Reviato's sentiment analysis covers
Sentiment isn't a trophy. It's a signal. When it shifts, something changed in the guest experience, even if your star rating hasn't moved yet.
How to use sentiment in practice
Rating stable, sentiment worsening
Negative sentiment creeps up while ratings stay flat. Pick the last 10 negative reviews, look for repeated wording, pick one fix.
Sentiment improves after an operational change
You changed something and sentiment drops. Keep the change. Write it down so it survives staff turnover.
Sentiment differs by platform
Google looks fine but one OTA is harsher. Treat it as a context clue—different guests, different expectations.
Why sentiment beats "average rating" for early warnings
Average rating is slow to react. One new one-star review can get buried in hundreds of older scores.
Sentiment reacts sooner because it looks at the language guests are using right now. If people start writing "waited", "cold", "rude", or "dirty", you'll see the shift even if the stars stay flat.
Frequently Asked Questions
Related Pages
Review search & filtering across platforms and locations
Find proof fast. Search reviews by text and filter by rating range, date range, platform, and location (including property/unit where relevant).
Review highlights that show the exact phrases behind sentiment
Highlight sentiment-bearing phrases inside reviews so you can triage faster and use evidence—not gut feel—when deciding what to fix.
Review trend tracking that answers "better or worse?"
Interactive charts for rating movement, topic shifts, and sentiment changes over time. Read trends without jumping to bad conclusions, then verify with the reviews behind the line.
Tired of watching stars lag behind reality?
Start with sentiment. Connect your platforms, then check the last 30 days.