Track positive vs negative review sentiment
Classify each review as positive or negative, then track sentiment over time. Spot early dips, compare platforms, and see the reviews behind the shift.
How to use this page
Use this page as a practical reference, then apply the ideas to your own operation and constraints.
Focus on one actionable change at a time and measure outcomes before moving to the next change.
Key Highlights
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Per-review classification
- Each review gets a simple label, positive or negative, making it easy to scan a busy week.
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Trend tracking over time
- Track how sentiment moves over weeks and months. Spot dips early, before ratings catch up.
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Platform comparison
- See sentiment patterns per platform to identify where negativity is concentrated.
What Reviato's sentiment analysis covers
Sentiment isn't a trophy. It's a signal. When it shifts, something changed in the guest experience, even if your star rating hasn't moved yet.
Limitations
Sentiment is binary, positive or negative. Sarcasm and short reviews can be misread. Always verify the underlying text.
How to use sentiment in practice
Rating stable, sentiment worsening
Negative sentiment creeps up while ratings stay flat. Pick the last 10 negative reviews, look for repeated wording, pick one fix.
Sentiment improves after an operational change
You changed something and sentiment drops. Keep the change. Write it down so it survives staff turnover.
Sentiment differs by platform
Google looks fine but one OTA is harsher. Treat it as a context clue, different guests, different expectations.
Where this helps
Early warning
Spot a dip in tone before rating averages move.
Platform gaps
Compare sentiment across platforms for the same location.
Post-change checks
Review sentiment after a change to confirm it helped.
Why sentiment beats "average rating" for early warnings
Average rating is slow to react. One new one-star review can get buried in hundreds of older scores.
Sentiment reacts sooner because it looks at the language guests are using right now. If people start writing "waited", "cold", "rude", or "dirty", you'll see the shift even if the stars stay flat.
Frequently Asked Questions
Tired of watching stars lag behind reality?
Start with sentiment. Connect your platforms, then check the last 30 days.