Is sentiment the same as the star rating?

No. The rating is the score the guest chose. Sentiment is the tone of the text. Those two can disagree, which is why a four-star review can still include a complaint.

Where do managers see sentiment in Reviato?

On the public review feed, on topic screens that count positive and negative mentions, and in the private feedback inbox next to rating, status, and follow-up context.

Can private guest feedback have sentiment?

Yes. Written private feedback is labeled the same way as public reviews. The inbox keeps that tone next to consent and recovery details.

Why watch sentiment if ratings already exist?

Guest language can turn colder while the public average still looks stable. Sentiment also tells later views whether a theme, trend, or recovery item is praise, complaint, or mixed.

Does sentiment reply to public reviews?

No. It helps managers decide what to read and recover first. Guests still post public reviews themselves.

Features

See sentiment before star ratings move

Q: What is review sentiment analysis?

It is a read of the tone in guest writing. Reviato labels public reviews and written private feedback as positive, negative, mixed, or neutral, and it colors the phrases that carry praise or complaint.

Review sentiment analysis reads the tone of guest writing on public reviews and private feedback, separate from the star rating, so managers can inspect colder language before the average score moves.

Give managers the tone of guest writing so they can act while the star average still looks stable.

Start your workspace See trend tracking

Product preview

Sentiment stays tied to the feedback source

Compare public reputation tone with private feedback tone without hiding where each record came from.

Workflow

Public review sentiment shows reputation risk

The review feed tints each row and colors praise or complaint phrases, so managers can inspect language before the rating average moves.

Evidence

Topic views show where tone is concentrating

A topic screen shows recent positive and negative mentions, plus a timeline, so the team can see which part of the stay is turning colder.

Outcome

Private feedback keeps tone next to recovery context

Written appraisals use the same coloring, with rating, status, and follow-up details still on the row.

What sentiment analysis is for

Review sentiment analysis reads the tone of written guest feedback. It is not the star rating. The score and the writing can disagree, and managers need both before they decide what to inspect.

Reviato labels public reviews and written private feedback as positive, negative, mixed, or neutral. It colors the phrases that carry praise or complaint so a mixed review is readable without guessing which lines matter.

Those labels sit on the screens teams already open. The public review feed keeps tone on the guest's words, next to rating, source, and date. Topic views count recent positive and negative mentions. The private inbox keeps the same tone next to follow-up context.

Later work uses the same label. Theme grouping still needs to know whether service comments are praise or complaints. Trend views still need to know whether language is getting colder. Recovery still needs to know when a private message is colder than the score beside it. Sentiment does not name the fix, post a public reply, or change a guest's rating.

What managers can act on

Score and writing disagree

Open reviews where the star rating looks acceptable but the colored phrases are already a complaint.

Public and private tone split

Compare what guests publish with what they send privately when the two stories do not match.

Cold writing with consent

Start follow-up from private feedback whose tone is cold and where the guest left contact details and consent.