Review trend tracking that answers "better or worse?"
Interactive charts for rating movement, topic shifts, and sentiment changes over time. Verify trends by reading the reviews behind the line.
How to use this page
Use this page as a practical reference, then apply the ideas to your own operation and constraints.
Focus on one actionable change at a time and measure outcomes before moving to the next change.
Key Highlights
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Rating movement
- Track how ratings move across weeks and months. The "headline" chart is useful, but often late to react.
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Topic/theme shifts
- See which themes are rising or fading. Catch drift early, new complaints, old problems returning.
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Sentiment changes
- Spot slides in guest language even when star ratings lag behind reality.
Investigation examples
Cleanliness mentions rising
Narrow the date range, search for "dirty", "smell", "bathroom". Look for repetition in same room type or shift.
Value sentiment dropping after price change
Split chart into "before" and "after". Look for "smaller portions", "not worth it", "hidden fees".
Service improving after staffing change
Mark the date, watch service topics over next few weeks. Validate if complaints shifted or disappeared.
How to read trend charts
Seasonality
Some dips are patterns. Compare the same period year over year before you "fix" anything.
Review volume effects
Low volume makes charts twitchy. Two bad reviews in a quiet week can create a dramatic drop.
Spikes vs slow drift
Spikes point to incidents (need containment). Drift points to process gaps (need system fixes).
What trend tracking is not
It is not forecasting, it does not guarantee outcomes, and it is not real-time alerting.
Where this helps
Post-change checks
Review trends after a menu, staffing, or process change.
Location comparisons
Spot which location started a shift first.
Weekly review
Use one chart to decide what to investigate this week.
Frequently Asked Questions
Stop arguing about whether things are improving
Open the trend chart, pick the shift, then read the reviews that caused it.