Each theme has its own mention counts and trend
Open a part of the experience, such as service, to see recent positive and negative mentions and whether that theme is moving.
Group feedback by the parts of the experience
Separate feedback about service, cleanliness, food, rooms, value, speed, and staff so managers can choose the next review point with evidence.
Aspects stay connected to their evidence
Use aspect analysis to group repeated experience themes without mixing in screens from search or private follow-up.
What aspect analysis is for
Aspect analysis groups guest language by the part of the stay: service, cleanliness, food, rooms, value, speed, or staff. The topic screen counts recent positive and negative mentions and plots them over time.
It is not a keyword search. Related wording rolls into one operating category so a manager can pick the next review point. Public reviews and private notes can both be grouped; the source stays attached.
Open a theme when volume or tone needs a check, then read the examples before you brief the team. Aspect analysis does not name the operational cause or post a public reply.
What managers can act on
Recurring problem area
See which part of the experience keeps producing complaints.
Source difference
Compare what customers publish with what they share privately.
Fix priority
Use volume and sentiment by aspect to choose the next operational focus.
Frequently asked questions
Group feedback by the parts of the experience
Show managers which part of the experience is creating praise or complaints, not just whether the feedback is positive or negative.